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Some like to call me...

"a Swiss Army Knife, If It Loved Typography and Good Bourbon"

a group of people sitting around a table with a bottle of Tequila Herradura
A hand holding a mobile phone that is viewing a Jack Daniel's & Coca-Cola website
An orange can with colorful fruit artwork and white text reading "Hectare's"

Hey👋

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ABOUT

New Age Ad Lady. 
OLD SOUL INSTINCTS.

I’m a creative director and strategist who believes the best work must say something. Over the years, my experience has stretched from reframing how people see ballet and senior living with projects like The Louisville Ballet and Elegance Berkeley, to shaping the strategy, UX/UI, and design behind award-winning digital experiences for brands like Jack Daniel’s & Coca-Cola and Tequila Herradura.
 

I’m relentless about the details and the bigger picture. Whether it’s brand strategy, digital design, illustration, copywriting, or all of the above, I care deeply about doing the work right — and doing it with heart. I’m a conceptual thinker by nature, always digging into the “why” before I ever touch the “how.” Because at the end of the day, I’m here to help brands show up in ways that feel honest, thoughtful, and impossible to ignore.

THE THINGS I ENJOY DOING:

bringing brands to life Through

creative strategy

You can't argue with a well-informed "why". Strategy is power, it's reason, it's meaning, and it isn't subjective (let me hear you in the back!). It's a foundation that transforms marketing into storytelling and movement. 

branding

A brand isn't much more than who you are and how you portray yourself to the world. But how you show up holds immense power to drive success and influence lives — if you are brave enough to be bold.

website design

Your website is the living, breathing bible of your brand. It is out there working for you when no one else is. It deserves your love and attention and it simply must be an experience. It is your brand on full display for the world to see, don't you want to impress them?

Illustration

Illustrations are my jam. I love incorporating them into designs to add a human touch and unique personality. Art and craft fosters human connection, helping to amplify a brand's ability to resonate with audiences.  

experiential design

The best brands are felt. Humans crave experiences. They crave activation of all 5 senses. They crave environments that inspire them — and I crave to create them.

copywriting

The words, the meaning, usually come first within my creative process — mostly because I adore the power of language and visuals when perfectly paired. I'm so grateful for almost a decade of writing and creative directing content for global brands, local startups, to non-profits.

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PORTFOLIO

less pudding. more proof.

Clients

PROUD TO WORK WITH

TESTIMONIALS

STRAIGHT FROM THE FEED

“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”

JAMES SAHLEW, MN

“Share something positive a past client has said and encourage potential clients to get onboard...”

HALIT KEIGAD, FL

“This is the space to share a review from one of the business's clients or customers.”

MOIZ RUDENS, CA

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