ABOUT
HI, I'M KAYTIE
I’m a creative director, designer, and brand strategist with a deep love for building brands visually and strategically to maximize their impact and potential. It sounds kind of corny but I love helping people actualize how they want to express themselves and turning that into a tangible feeling, product, or experience that moves, empowers, educates, emboldens, or inspires humanity. I believe that we are all searching for our way of creating impact in the world, and this is mine. With nearly a decade of experience in branding, marketing, and web design, I’ve worked with global icons and local gems alike, crafting visuals, strategies, and narratives that are not only award-winning but driving success for clients.
We aren't saving lives, it's true. But this work is meaningful. These pixels and ink carry our culture, even our history. And if done right, they hold the power to inspire, to move, and even leave something behind greater than ourselves. That’s the kind of work hope to contribute to the world.
Let’s make something unforgettable together.

AWARDS
I feel incredibly fortunate to do what I love, crafting brands and experiences that resonate. These awards are a reflection of the collaboration, trust, and passion poured into every project.
2019 Regional Silver ADDYs
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Louisville Ballet Etoile R+J
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Louisville Ballet Etoile Mozart
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Louisville Ballet Nutcracker Public Transit
2019 Regional Gold ADDYs
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Louisville Ballet Etoile Nutcracker
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Louisville Ballet Etoile Campaign
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Louisville Ballet Mini Mice Outdoor Campaign
2019 District Silver ADDYs
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Louisville Ballet Etoile Campaign
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Louisville Ballet Etoile R+J
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Louisville Ballet Nutcracker Bus
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Louisville Ballet Nutcracker Campaign
2019 AIGA Awards
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Hosparus Health Website Design
2020 Regional Silver ADDY
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Ballet Etoile Program Campaign
2021 Regional Gold ADDY
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Atria Senior Living Integrated Brand Identity Campaign (Atria Newport Beach)
2025 Regional Gold ADDYs
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Jack Daniel’s & Coca-Cola Website Design
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Tequila Herradura Website Design
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The Glendronach Website Design
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el Jimador Tequila Website Design
2025 Regional Silver ADDYs
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Kentucky Music Trail Website Design
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Kentucky Music Trail Fresh Sounds Campaign
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Kentucky Music Trail Fresh Sounds
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Kentucky Music Trail - Stapleton + Steaks
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Kentucky Music Trail - Loretta + Lasagna
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Kentucky Music Trail - Taste. Tunes, & Travel Series