ELEGANCE SENIOR LIVING
Where Together is Better.
PROBLEM
Elegance Senior Living needed a modern, cohesive brand system that could seamlessly extend across multiple tiers—ranging from mid-tier communities to luxury residences—without losing its sense of warmth, connection, and vitality. Their existing corporate identity lacked differentiation across brand levels and did not fully reflect the vibrancy and sense of belonging that define their communities. To attract a new generation of residents and their families, Elegance Senior Living required a brand transformation that was both sophisticated and human-centric.
SOLUTION
Partnering with Aviam, we crafted a comprehensive brand design system that reimagined Elegance Senior Living at every level. This included a refined corporate identity alongside distinct yet connected mid-tier and luxury-tier brand systems. From logo design and brand guidelines to photography art direction, website design, marketing materials, and experiential branding, every touchpoint was thoughtfully designed to create a sense of warmth, vitality, and trust. The result was a fully realized, scalable brand ecosystem that elevated Elegance Senior Living’s positioning while reinforcing the unique personality of each community.