GOVINO
Oops-Proof Glassware for all of life's moments.
PROBLEM
GOVINO’s digital presence wasn’t living up to the quality or innovation of its product. The eCommerce site felt dated, with a disjointed user experience and visuals that didn’t fully reflect the brand’s premium yet accessible identity. Their Amazon storefront and digital marketing materials lacked cohesion and weren’t optimized for engagement or conversion, leading to missed opportunities across multiple touchpoints.
SOLUTION
I led a full eCommerce refresh revitalizing GOVINO’s website to streamline the customer journey, refine the brand aesthetic, and create a seamless, conversion-driven experience. From optimizing the site architecture and crafting compelling product copy to developing cohesive Amazon seller assets and digital marketing content, every detail was tuned for clarity, emotion, and performance. The result was an elevated, optimized brand ecosystem that strengthened GOVINO’s online presence and increased both conversions and sales across platforms.
