GUELDA ZELLER PLUMBING CO.
Trusted Plumbing. Crafted For Generations.
PROBLEM
With over 250 years of combined experience, Guelda Zeller Plumbing Co. has built a reputation for quality craftsmanship, honest work, and deep-rooted community values. However, their existing brand and digital presence didn’t fully reflect their heritage or the expertise that sets them apart. As a woman-owned, family-run business, they needed a refreshed identity that balanced their long-standing tradition with a modern, approachable appeal—one that spoke to both longtime customers and new generations seeking trusted plumbing services.
SOLUTION
I reimagined Guelda Zeller Plumbing’s branding and website to embody the company’s rich history while introducing a fresh, modern aesthetic. Inspired by vintage craftsmanship, we infused the brand with timeless design elements, creating a visual identity that feels both classic and contemporary. The website redesign not only improved usability and clarity but also reinforced the company’s dedication to quality and service. The result is a brand presence that honors tradition while confidently positioning Guelda Zeller Plumbing for the future.