HOSPARUS HEALTH
A Longer Goodbye.
PROBLEM
Hospice and palliative care often carry a cultural stigma, making it difficult for individuals and families to embrace the care and support they truly need. Many associate hospice with an ending rather than an opportunity for comfort, dignity, and connection. Hosparus Health, a compassionate nonprofit, sought to shift this perception—reframing hospice as a source of guidance and peace. However, their existing brand did not reflect this mission, and they needed a visual identity that felt approachable, uplifting, and reassuring for those navigating life’s most delicate moments.
SOLUTION
As the designer for Mightily, LLC. on this project, I reimagined the visual identity of Hosparus Health to create a brand that feels bright, calming, and full of life. Through modern design, airy white space, and a clean, approachable aesthetic, we crafted a visual system that puts comfort and clarity at the forefront. The refreshed brand not only eases the emotional weight often associated with hospice care but also reinforces the message that Hosparus Health is a compassionate partner, guiding individuals and their families with care, dignity, and understanding. The result is a brand that doesn’t dwell in loss but instead celebrates support, warmth, and the importance of every moment.