JACK DANIEL'S &
COCA-COLA
The Perfect Match.
PROBLEM
Bringing together two globally recognized brands into a single product is no small feat—especially when both have deeply rooted identities and passionate fan bases. The launch of the Jack Daniel’s & Coca-Cola ready-to-drink beverage required a digital presence that honored the legacy of both brands while introducing a fresh, modern experience that resonated with a global audience. The challenge was to create a seamless, engaging digital platform that effectively communicated the excitement of this collaboration while maintaining strict brand consistency across international markets.
SOLUTION
In my time at Prolific Digital, I built a first-of-its-kind digital experience for the Jack Daniel’s & Coca-Cola partnership, crafting a website that captures the bold, timeless essence of both brands. Working closely with newly developed brand guidelines, we ensured every element—from typography to color schemes—aligned with the distinct personalities of Jack Daniel’s and Coca-Cola. The site was designed with flexibility in mind, allowing for seamless adaptation across multiple global markets with dynamic font pairings and localized content. The result was a visually striking and accessible digital platform that not only introduced the product to the world but reinforced the authenticity and heritage of these two iconic brands.