PRETTY BIRDIE
Flavorful. Fun.
PROBLEM
As a new player in the competitive ready-to-drink cocktail market, Pretty Birdie needed a brand identity that would stand out on the shelf while capturing the essence of its vibrant, tropical flavors. The challenge was to craft a visual identity that felt fresh, playful, and premium—something that would instantly draw consumers in and create a lasting impression. The brand had to balance an elevated aesthetic with an approachable, fun-loving personality that reflected the experience of sipping a perfectly crafted cocktail.
SOLUTION
I developed a bold and captivating brand identity for Pretty Birdie, starting with a distinctive logo and expanding into brand development and packaging design. Inspired by the bright, tropical notes of the cocktail itself, we infused the brand with a sense of energy and escapism—combining playful color palettes, refined typography, and thoughtful design details. The result is a cohesive, eye-catching brand that not only commands attention on the shelf but also evokes the joy of a perfectly mixed drink, ready to be enjoyed anytime, anywhere.
50%
INCREASE IN WEBSITE TRAFFIC
40%
BOOST IN SOCIAL MEDIA REACH
30%
UPLIFT IN ONLINE SALES