TRILOGY HEALTH SERVICES
PROBLEM
The senior living industry is often associated with outdated visuals and messaging that fail to capture the vibrancy of life within these communities. For Trilogy Health Services, the challenge was clear: how do we redefine what senior living looks and feels like? Their brand needed a fresh, modern aesthetic that reflected the warmth, connection, and dynamic experiences their communities offer—not just for residents, but for families and staff as well. The goal was to stand out in a space often defined by sameness and challenge the expectations of what senior living can be.
SOLUTION
Leading creative direction, we reimagined Trilogy Health Services with a brand identity that celebrates the energy, joy, and sense of belonging within its communities. The visual system embraces a warm, inviting color palette, expressive photography, and refined typography that balances sophistication with approachability. The multi-tier website redesign was built to reflect this evolution—creating a seamless, engaging user experience that prioritizes storytelling, ease of navigation, and a deeper emotional connection. The result is a brand that doesn’t just serve the senior living space—it redefines it, positioning Trilogy as a place where older adults don’t just live, but truly thrive.